Privacy policy

Privacy Policy

This Privacy Policy describes how puzzletubes.com (the "Site," "we," "us," or "our") collects, uses, and discloses your Personal Information when you visit our website, make a purchase, or use our augmented reality puzzle applications and services.

Contact

After reviewing this policy, if you have additional questions, want more information about our privacy practices, or would like to make a complaint, please contact us by e-mail at hello@puzzletubes.com or by mail using the details provided below:

Puzzle Tubes, LLC
2930 Domingo Avenue, #1271
Berkeley CA 94705, United States

Collecting Personal Information

When you visit the Site or use our AR puzzle applications, we collect certain information about your device, your interaction with the Site and our services, and information necessary to process your purchases. We may also collect additional information if you contact us for customer support. In this Privacy Policy, we refer to any information about an identifiable individual (including the information below) as "Personal Information".

Device Information

  • Purpose of collection: to load the Site accurately for you, optimize our AR puzzle experiences, and perform analytics on Site usage to optimize our services
  • Source of collection: Collected automatically when you access our Site or use our AR applications using cookies, log files, web beacons, tags, or pixels
  • Disclosure for a business purpose: shared with our processor Shopify and analytics providers
  • Personal Information collected: version of web browser, IP address, time zone, cookie information, what sites or products you view, search terms, how you interact with the Site, device type, operating system, screen resolution, and device performance metrics

Order Information

  • Purpose of collection: to provide products or services to you to fulfill our contract, process your payment information, arrange for shipping, provide you with invoices and/or order confirmations, communicate with you, screen our orders for potential risk or fraud, and when in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services
  • Source of collection: collected from you
  • Disclosure for a business purpose: shared with our processor Shopify, payment processors, and shipping providers
  • Personal Information collected: name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number

AR Experience Information

  • Purpose of collection: to provide augmented reality features and experiences within our puzzle applications, calibrate AR positioning, and optimize AR performance
  • Source of collection: collected automatically when you use AR features in our applications
  • Personal Information collected: camera feed data (processed locally on your device), device orientation and motion sensor data, environmental light conditions, device performance metrics, AR interaction patterns, and puzzle completion progress
  • Disclosure: AR camera data is processed locally on your device and is not transmitted to our servers. Device performance and interaction data may be shared with our AR technology providers for service optimization
  • Data retention: AR interaction data is retained for 12 months unless you request deletion

Customer Support Information

  • Purpose of collection: to provide customer support
  • Source of collection: collected from you
  • Disclosure for a business purpose: shared with our provider Shopify and customer support platforms
  • Personal Information collected: email address, name, support messages, and technical information about your AR experience if relevant to your inquiry

User-Generated Content

  • Purpose of collection: to enable sharing features and for marketing purposes with your consent
  • Source of collection: collected from you when you share puzzle completion photos, videos, or other content
  • Personal Information collected: photos, videos, social media handles, and any personal information included in shared content
  • Rights granted: When you share photos, videos, or other content featuring our puzzles, you grant us a non-exclusive, royalty-free license to use, display, reproduce, and promote such content for marketing purposes across our platforms and promotional materials

Device Permissions

Our AR puzzle applications require certain device permissions to function properly:

  • Camera access: Required for AR functionality to overlay digital content onto real-world environments
  • Motion sensors: Access to accelerometer and gyroscope data for AR positioning and orientation tracking
  • Device storage: To store AR assets, puzzle progress, and application data locally on your device
  • Network access: To download puzzle content and sync progress across devices

You can manage these permissions through your device settings. Disabling certain permissions may limit AR functionality.

Children's Privacy

We do not knowingly collect personal information from children under 13 years of age. Our AR puzzle experiences are designed for ages 13 and older, or for use by children under 13 with direct parental supervision.

If you are a parent or guardian and believe your child under 13 has provided us with personal information, please contact us immediately at hello@puzzletubes.com. If we become aware that we have collected personal information from children under 13 without verifiable parental consent, we will take immediate steps to remove that information from our systems.

Parents can request to review, delete, or stop the collection of their child's information by contacting us using the information provided above.

Sharing Personal Information

We share your Personal Information with service providers and partners to help us provide our services and fulfill our contracts with you, as described below:

Service Providers

  • Shopify: Powers our online store and processes orders
  • Payment processors: Process credit card and other payment transactions
  • Shipping providers: Fulfill and deliver your orders
  • Email marketing platforms: Send newsletters and promotional communications
  • Analytics providers: Help us understand how our services are used
  • AR technology providers: Provide AR SDK and related services
  • Customer support platforms: Manage customer inquiries and support

Marketing and PR Partners

  • PR agencies: For holiday marketing campaigns and media outreach
  • Gift guide publishers: For inclusion in holiday and year-round gift recommendations
  • Affiliate partners: For referral and partnership programs
  • Social media platforms: For targeted advertising and content promotion
  • App stores: Apple App Store and Google Play Store for app distribution and analytics

Legal Requirements

We may share your Personal Information to comply with applicable laws and regulations, respond to a subpoena, search warrant, or other lawful request for information we receive, or to otherwise protect our rights.

Behavioral Advertising

We use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you:

  • Google Analytics: Helps us understand how customers use our Site and services. Google Privacy Policy | Opt-out
  • Facebook/Meta Pixel: For targeted advertising on Facebook and Instagram platforms
  • Shopify Audiences: Helps show ads to buyers who made purchases with other Shopify merchants
  • Email marketing platforms: For newsletter and promotional email campaigns
  • Advertising networks: We share information about your site usage and purchases with advertising partners

For more information about targeted advertising: Network Advertising Initiative

Opt-out options:

Using Personal Information

We use your Personal Information to:

  • Offer products for sale and process purchases
  • Provide AR puzzle experiences and features
  • Process payments and fulfill orders
  • Provide customer support
  • Send updates about new products, services, and offers
  • Analyze and improve our services
  • Comply with legal obligations
  • Prevent fraud and ensure security

International Data Transfers

Your Personal Information may be transferred to and processed in countries other than your country of residence, including the United States and Canada. These countries may have different data protection laws than your country of residence. When we transfer your information internationally, we ensure appropriate safeguards are in place.

Data Retention

  • Order information: Retained for 7 years for accounting and tax purposes
  • AR interaction data: Retained for 12 months unless you request deletion
  • Marketing communications: Retained until you unsubscribe
  • Customer support: Retained for 3 years
  • Website analytics: Retained for 26 months

You can request deletion of your personal information at any time by contacting us.

Lawful Basis (GDPR)

If you are a resident of the European Economic Area (EEA), we process your personal information under the following lawful bases:

  • Your consent: For marketing communications and non-essential cookies
  • Performance of contract: To fulfill orders and provide services
  • Compliance with legal obligations: For tax, accounting, and regulatory requirements
  • Legitimate interests: For analytics, fraud prevention, and service improvement (where not overridden by your rights and freedoms)

Your Rights

GDPR Rights (EEA residents)

  • Access: Request access to your personal information
  • Rectification: Request correction of inaccurate information
  • Erasure: Request deletion of your personal information
  • Portability: Request transfer of your information to another service
  • Restriction: Request restriction of processing
  • Objection: Object to processing based on legitimate interests
  • Withdraw consent: Withdraw consent for marketing communications

CCPA Rights (California residents)

  • Right to Know: Access categories and specific personal information we collect
  • Right to Delete: Request deletion of personal information
  • Right to Opt-Out: Opt-out of sale of personal information
  • Right to Non-Discrimination: Equal service regardless of privacy choices

Other State Privacy Rights

Residents of Virginia, Colorado, Connecticut, and Utah have similar rights under their respective state privacy laws.

To exercise your rights, contact us at hello@puzzletubes.com or using the contact information above.

Automated Decision-Making

We engage in limited automated decision-making for:

  • Fraud prevention: Temporary blacklisting of IP addresses and payment methods associated with fraudulent activity
  • Content personalization: Customizing AR experiences based on puzzle completion history
  • Marketing optimization: Personalizing email and advertising content

If you are an EEA resident, you have the right to object to automated decision-making that produces legal effects or similarly significant effects.

Cookies and Tracking Technologies

We use cookies and similar tracking technologies to enhance your experience and provide our services. Below are the types of cookies we use:

Necessary Cookies

Essential for site functionality, shopping cart, checkout, and account access.

Analytics Cookies

Help us understand how visitors use our site and AR applications to improve our services.

Marketing Cookies

Used for targeted advertising and measuring the effectiveness of our marketing campaigns.

AR Performance Cookies

Store AR calibration data and performance metrics to optimize your AR puzzle experience.

You can manage cookie preferences through your browser settings. Note that disabling certain cookies may affect site functionality and AR performance.

Third-Party Services

We use the following third-party services that may collect information:

  • Shopify: E-commerce platform and payment processing
  • Google Analytics: Website and app analytics
  • Facebook/Meta: Social media advertising and analytics
  • Apple App Store & Google Play Store: App distribution and analytics
  • Email marketing platforms: Newsletter and promotional communications
  • AR SDK providers: Augmented reality functionality
  • Customer support platforms: Help desk and support ticket management

Each service has its own privacy policy governing their use of information.

Do Not Track

We do not alter our data collection and usage practices when we detect "Do Not Track" signals from your browser, as there is no consistent industry understanding of how to respond to such signals.

Data Security

We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the internet or electronic storage is 100% secure.

Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will notify you of any material changes by posting the new Privacy Policy on this page and updating the "Last updated" date.

Complaints

If you would like to make a complaint about our privacy practices, please contact us using the information provided above.

If you are not satisfied with our response, you have the right to lodge a complaint with the relevant data protection authority:

Last updated: 07-27-2025